I worked with a small team on this project to write, produce, shoot, and edit this video for the Sour Patch Kids "Sour, Sweet, Gone" contest. The commercial was purchased by Sour Patch Kids and used in their marketing campaign.
We modeled the Sour Patch Kid in Blender and used motion tracking/compositing to bring him into the live-action footage. The fire in the widest shot is a practical effect, but the flames and smoke in the tight shots was VFX. If we had more time - it would have been great to use procedural shading to create the sugary texture that the actual candy is composed of, and I would have loved to spend more time on the composite.